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Technology is creating efficiencies that could not have been imagined just a few years ago. If you are to have your best year possible in 2022, you will be leveraging real estate tech tools. The following are my favorites.
1. FOREWARN
FOREWARN provides instant knowledge about the people you may be meeting for the first time. This app is extremely effective for agents to do a quick background check before showings or meetings. Whether you have someone’s name, address, or phone number, a quick search on the app will provide a number of details about the individual you are about to meet.
When it comes to agent safety, FOREWARN is the best app I’m aware of.
2. CamScanner
CamScanner is a multifunctioning smart scanner on your phone. This app gives you the ability to scan documents on the run, saving time and effort while increasing efficiency for the agent on the go.
CamScanner is a must-have for an agent on the go.
3. Testimonial Tree
Testimonial Tree makes it easy to collect online testimonials and reviews. It provides a way to automate, manage, and share the best stories of your service. There is no better marketing than personal testimonials shared by your satisfied clients on their social media, review sites, or on your own personal website and social media sites.
Growing your number of online reviews should be a priority in 2022 and Testimonial Tree will help that priority become a reality.
4. Adobe Photoshop Lightroom
Adobe Photoshop Lightroom is an amazing photo editing software that provides easy edits like brightening your photos, adjusting colors, and removing distracting elements. Even detailed adjustments are made easy with the editing features available in Lightroom.
The ability to edit from your smartphone or desktop is great. But the fact that all editing syncs across mobile and desktop usage through cloud storage makes editing on the go a breeze.
If you are looking to step up your photography game in 2022, you would be hard-pressed to find a more effective tool than Lightroom.
5. Microphones
Continuing along the lines of producing high-quality content, audio is one of the most important factors in producing content your clients will love. Microphones come in all shapes and sizes, and what you need will depend on the type of video you create.
For shooting on the go, a simple lavalier mic that has an 8-foot cord connecting to your iPhone is a great option for $20-$50, depending on the quality you are looking for. If you plan to use a camera and are looking for a wireless mic set, I use the Saramonic Blink 500, and it costs around $150. For studio-quality audio, we use the Sennheiser MKE 600. The entire setup with the mic, boom, and boom stand costs around $500.
Quality audio is a must for the agent that is producing content.
By Jimmy Burgess
Coach Randy Byrd
Randy Byrd, Team Leader & Coach
The Byrd House Team - Brokered by eXp Realty, License# 01878277
Licensed in California and Oregon. CA#01388021 & OR#201235026
Cell 541-570-5777 Team 541-526-7788. Office 707-775-0999